Privacy Policy

Last updated: July 2026

This privacy policy for Lofted Goods LLC ("we", "us", or "our") describes how and why we collect, store, use, and share your information when you use our services, such as when you:

  • Visit our website at loftedgoods.com or any website of ours that links to this policy
  • Make a purchase or interact with us in other related ways, including marketing or customer support

If you have questions or concerns after reading this policy, please contact us at info@loftedgoods.com.

Summary of Key Points

What personal information do we collect? We collect information you provide directly, such as your name, email address, shipping address, and payment details when you make a purchase or sign up for our newsletter.

Do we process sensitive personal information? No. We do not collect or process sensitive personal information such as government IDs, health data, or biometric data.

Do we receive information from third parties? No. We do not receive personal information about you from third parties.

How do we use your information? We use your information to fulfill orders, communicate with you about your purchase, send marketing emails you have opted into, and improve our services.

Do we share your information? We share your information only with service providers who help us operate our business, such as our e-commerce platform (Shopify) and our fulfillment partner. We do not sell your personal information.

How do we keep your information safe? We rely on industry-standard security measures, including those provided by Shopify. No system is 100% secure, but we take reasonable steps to protect your data.

What are your rights? Depending on where you live, you may have the right to access, correct, or delete your personal information. See Section 8 for details.

1. What Information Do We Collect?

Information You Provide to Us

We collect personal information that you voluntarily provide when you place an order, create an account, sign up for our newsletter, or contact us. This may include:

  • Name
  • Email address
  • Shipping and billing address
  • Payment information (processed and stored securely by Shopify)

All payment data is handled by Shopify. You can review their privacy practices at shopify.com/legal/privacy.

Please make sure any information you provide to us is accurate and up to date.

Information Collected Automatically

When you visit loftedgoods.com, certain information is collected automatically. This does not identify you personally but may include:

  • IP address and general location data
  • Browser type and device information
  • Pages visited, time spent on pages, and how you arrived at our site
  • Operating system and language preferences

This information is used to maintain site security, understand how our site is being used, and improve the customer experience.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate our site and gather usage data. You can set your browser to refuse cookies, though this may affect some features of the site. See Section 5 for more detail.

2. How Do We Use Your Information?

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including managing payments, shipping, and returns
  • To communicate with you about your order, including confirmation and tracking updates
  • To respond to your questions or customer support requests
  • To send you marketing and promotional emails, where you have opted in (you can unsubscribe at any time)
  • To understand how our site is used so we can improve it
  • To detect and prevent fraud or unauthorized activity
  • To comply with legal obligations

3. Legal Bases for Processing Your Information

We only process your personal information when we have a valid legal reason to do so. Depending on your location and the applicable law, these reasons may include:

  • Contract: Processing is necessary to fulfill your order or respond to your request
  • Consent: You have given us permission, such as signing up for our marketing emails. You can withdraw consent at any time.
  • Legitimate interests: We have a legitimate business reason, such as analyzing site usage to improve the experience, that does not outweigh your rights
  • Legal obligation: We are required to process your information to comply with applicable law

4. When and With Whom Do We Share Your Information?

We do not sell your personal information. We may share your information with third-party service providers who help us run our business, including:

  • Shopify: Our e-commerce platform, which handles checkout, payments, and order management
  • Our fulfillment partner: Who receives your shipping information to produce and ship your order
  • Email marketing tools: To send newsletters and promotional communications you have opted into
  • Analytics tools: To understand site traffic and usage patterns

Each of these providers is contractually required to handle your data appropriately and only for the purposes we specify.

We may also share your information if required by law, such as in response to a court order or legal process, or to protect the rights, property, or safety of Lofted Goods, our customers, or others.

In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies and similar technologies (such as web beacons and pixels) to help operate our site, remember your preferences, and understand how visitors use loftedgoods.com.

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling cookies may affect certain features of the site, including checkout functionality.

6. How Long Do We Keep Your Information?

We retain your personal information only as long as necessary for the purposes described in this policy, or as required by law. For most customer data, this means we retain records for up to two years from your last interaction with us, unless a longer period is required for legal or accounting reasons.

When your information is no longer needed, we will securely delete or anonymize it.

7. How Do We Keep Your Information Safe?

We take the security of your personal information seriously. We rely on the technical and organizational safeguards built into Shopify's platform, as well as our own internal practices, to protect your data.

That said, no method of transmission over the internet is completely secure. While we do our best to protect your information, we cannot guarantee absolute security. You access our services at your own risk and should use a secure internet connection when making purchases online.

8. Your Privacy Rights

Depending on where you are located, you may have the following rights regarding your personal information:

  • The right to access and receive a copy of the personal information we hold about you
  • The right to request correction of inaccurate or outdated information
  • The right to request deletion of your personal information, subject to certain legal exceptions
  • The right to withdraw consent for marketing communications at any time
  • The right to object to or restrict certain types of processing

To exercise any of these rights, please contact us at info@loftedgoods.com. We will respond in accordance with applicable data protection laws.

Opting Out of Marketing Emails

You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any email we send, or by emailing us at info@loftedgoods.com. Please note that even after unsubscribing from marketing emails, we may still send you transactional messages related to your orders.

9. Do-Not-Track Signals

Some browsers include a Do-Not-Track (DNT) setting that signals your preference not to be tracked across websites. There is currently no universal standard for how websites should respond to DNT signals. At this time, we do not alter our data practices in response to DNT signals. If a standard is established in the future, we will update this policy accordingly.

10. California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, and share
  • The right to request deletion of your personal information
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of your personal information (we do not sell personal information)
  • The right not to be discriminated against for exercising your privacy rights

To submit a request, please contact us at info@loftedgoods.com. We will verify your identity before processing your request and respond within the timeframe required by law.

We have collected the following categories of personal information from customers in the past 12 months: identifiers (such as name, email address, and shipping address) and commercial information (such as purchase history). We have not sold any personal information to third parties.

11. Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Your continued use of loftedgoods.com after any changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests related to this privacy policy, please get in touch:

If you experience any difficulty accessing our website, please contact us at info@loftedgoods.com and we will do our best to assist you.

13. Reviewing, Updating, or Deleting Your Data

Depending on the laws of your country or state, you may have the right to request access to, correction of, or deletion of the personal information we hold about you. To make such a request, please email us at info@loftedgoods.com with your name, email address, and a description of your request. We will respond in accordance with applicable law.